brand standards

Internal Brand Identity for Thomson Reuters

A crucial step in building strong brands is creating a strong alignment between the visual and verbal elements of the brand. The brand imagery, color palette, icons, typeface, and brand voice must all work in concert to create a solid foundation for the brand.

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Is "Close Enough" Good Enough?

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.”

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