A crucial step in building strong brands is creating a strong alignment between the visual and verbal elements of the brand. The brand imagery, color palette, icons, typeface, and brand voice must all work in concert to create a solid foundation for the brand.
This month we welcome guest blogger Douglas Spencer of Spencer Brenneman on the topic of “Marrying your customers till death do you part.”
We often receive rather interesting requests to develop something out of the ordinary, though, and no matter how unusual or extreme the project, the client's first concern is typically to ensure that we stay on brand.
The Best of Brand Awards. The Community Champion Awards. The Finance Awards. The Award of Excellence. All these (and more) are now familiar names inside Thomson Reuters, thanks to Cleveland Design's spearheaded initiative to create a unified and sustainable online competition framework.