Thomson Reuters University was a new initiative designed to provide the company’s employees with single-source access to a broad range of resources for education, professional development and knowledge sharing. They tapped Cleveland Design to create an identity for the new program.
A crucial step in building strong brands is creating a strong alignment between the visual and verbal elements of the brand. The brand imagery, color palette, icons, typeface, and brand voice must all work in concert to create a solid foundation for the brand.
Unique events require equally unique branding and we were asked to create a logo and multi-platform campaign to do just that. One of our long-time clients teamed up with the International Center of Photography to host Women in Focus, a program featuring women in photography.