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Creating a new brand and website for Minuteman Senior Services

Minuteman Senior Services is a nonprofit social services agency serving 16 towns north and west of Boston. When they needed to update their brand and online presence, they turned to Cleveland Design. A key challenge was developing a brand that distinguished the agency from the many “Minuteman” businesses and organizations in its service area. We started by developing a comprehensive brand messaging platform to clarify their value proposition. Our design team then created a fresh, new logo and color palette, giving the agency a vibrant and dynamic look. Then we turned our attention to the agency’s website, developing a simplified structure for easy navigation, writing crisp and concise content, and wrapping it all in branded design featuring imagery that conveys the agency’s commitment to serving diverse communities. The result is a user experience that reflects the responsive, compassionate care that is a hallmark of Minuteman Senior Services.