Brand consistency helps strengthen brand identity, which in turn builds trust with clients and customers. An important part of making sure that your brand is consistent is creating a uniform color environment.
This month we welcome guest blogger Douglas Spencer of Spencer Brenneman on the topic of “Marrying your customers till death do you part.”
We often receive rather interesting requests to develop something out of the ordinary, though, and no matter how unusual or extreme the project, the client's first concern is typically to ensure that we stay on brand.
It’s rare to find a company whose marcomm department and sales department work together as effectively as they could. As with most relationships, there is plenty of blame to go around—thanks mostly to misunderstandings and an endless string of unmet needs. You’ve heard them all, no doubt: