Marketing

Content marketing: when sharing beats selling

Content marketing: when sharing beats selling

The term “content marketing” is a term that has gained increased currency in recent years. But it’s more than just a buzzword. Indeed, content marketing has become an important part of the marketing mix for many B2B companies, including a number of Cleveland Design clients.

View blog post »

When TP goes MIA: Brand loyalty vs. rough choices

On a day in early March I went grocery shopping and picked up a pack of Charmin Ultra Strong Mega Roll, the toilet paper I have become brand loyal to for a number of years.

View blog post »

Bringing designers and marketers together, i.e., kill the creative brief and start talking

Marketing and design teams approach creative assignments differently, which can make harmony a challenge.
View blog post »
Digital Summit Los Angeles 2018

Digital Summit Los Angeles - The Definitive Digital Marketing Community

Last month, Digital Summit held a 2-day conference in the heart of Los Angeles for hundreds of digital marketing professionals. Being in a designer, this was a huge opportunity and great learning experience for me. While many different topics were discussed at the conference, one overarching takeaway was this idea of “storytelling in marketing.”
View blog post »

Is "Close Enough" Good Enough?

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.”

View blog post »
Brand Colors

Why your brand identity needs both print and web colors

Brand consistency helps strengthen brand identity, which in turn builds trust with clients and customers. An important part of making sure that your brand is consistent is creating a uniform color environment.

View blog post »
What makes a good email?

What makes a good email?

According to a study done by Radicati in 2014, "business users send and receive on average 121 emails a day".

View blog post »
The dangers of letting rogue design in

Is there a bastard in your house?

The Urban Dictionary defines 'bastard' as: "something that is of irregular, inferior, or dubious origin."

I can't think of a better word to describe the recent product of an internal campaign for a large corporation.

View blog post »
Douglas Spencer

Guest Blog: Marrying your customers till death do you part.

This month we welcome guest blogger Douglas Spencer of Spencer Brenneman on the topic of “Marrying your customers till death do you part.”

View blog post »
What happens when your project doesn’t fit inside the brand box?

What happens when your project doesn’t fit inside the brand box?

We often receive rather interesting requests to develop something out of the ordinary, though, and no matter how unusual or extreme the project, the client's first concern is typically to ensure that we stay on brand.

View blog post »

Pages

Subscribe to RSS - Marketing