Marketing

Bringing designers and marketers together, i.e., kill the creative brief and start talking

Marketing and design teams approach creative assignments differently, which can make harmony a challenge.
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Digital Summit Los Angeles 2018

Digital Summit Los Angeles - The Definitive Digital Marketing Community

Last month, Digital Summit held a 2-day conference in the heart of Los Angeles for hundreds of digital marketing professionals. Being in a designer, this was a huge opportunity and great learning experience for me. While many different topics were discussed at the conference, one overarching takeaway was this idea of “storytelling in marketing.”
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Is "Close Enough" Good Enough?

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.”

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Brand Colors

Why your brand identity needs both print and web colors

Brand consistency helps strengthen brand identity, which in turn builds trust with clients and customers. An important part of making sure that your brand is consistent is creating a uniform color environment.

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What makes a good email?

What makes a good email?

According to a study done by Radicati in 2014, "business users send and receive on average 121 emails a day".

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The dangers of letting rogue design in

Is there a bastard in your house?

The Urban Dictionary defines 'bastard' as: "something that is of irregular, inferior, or dubious origin."

I can't think of a better word to describe the recent product of an internal campaign for a large corporation.

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Douglas Spencer

Guest Blog: Marrying your customers till death do you part.

This month we welcome guest blogger Douglas Spencer of Spencer Brenneman on the topic of “Marrying your customers till death do you part.”

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What happens when your project doesn’t fit inside the brand box?

What happens when your project doesn’t fit inside the brand box?

We often receive rather interesting requests to develop something out of the ordinary, though, and no matter how unusual or extreme the project, the client's first concern is typically to ensure that we stay on brand.

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HOW Design Live 2014 Boston

Sharing What We Know, Learning Something New

Every now and then, it’s good to get out and about to experience what’s happening in the wider world to educate ourselves and to help educate others. This past May was an eventful month as the Cleveland team did just that.

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Bridge the Marketing-Sales Gap

Use Branding to Bridge the Gap Between Marketing and Sales

It’s rare to find a company whose marcomm department and sales department work together as effectively as they could. As with most relationships, there is plenty of blame to go around—thanks mostly to misunderstandings and an endless string of unmet needs. You’ve heard them all, no doubt:

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