Marketing

How to avoid an infographic fail: do’s and don’ts

How to avoid an infographic fail: do’s and don’ts

Everybody loves infographics. They are a great way to visualize information and engage your audience in an interesting way. But what really makes an infographic successful? A lot more goes into it than just tossing together some numbers with pretty graphics.

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Content marketing: when sharing beats selling

Content marketing: when sharing beats selling

The term “content marketing” is a term that has gained increased currency in recent years. But it’s more than just a buzzword. Indeed, content marketing has become an important part of the marketing mix for many B2B companies, including a number of Cleveland Design clients.

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When TP goes MIA: Brand loyalty vs. rough choices

On a day in early March I went grocery shopping and picked up a pack of Charmin Ultra Strong Mega Roll, the toilet paper I have become brand loyal to for a number of years.

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Bringing designers and marketers together, i.e., kill the creative brief and start talking

Marketing and design teams approach creative assignments differently, which can make harmony a challenge.
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Digital Summit Los Angeles 2018

Digital Summit Los Angeles - The Definitive Digital Marketing Community

Last month, Digital Summit held a 2-day conference in the heart of Los Angeles for hundreds of digital marketing professionals. Being in a designer, this was a huge opportunity and great learning experience for me. While many different topics were discussed at the conference, one overarching takeaway was this idea of “storytelling in marketing.”
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Is "Close Enough" Good Enough?

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.”

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Brand Colors

Why your brand identity needs both print and web colors

Brand consistency helps strengthen brand identity, which in turn builds trust with clients and customers. An important part of making sure that your brand is consistent is creating a uniform color environment.

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What makes a good email?

What makes a good email?

According to a study done by Radicati in 2014, "business users send and receive on average 121 emails a day".

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The dangers of letting rogue design in

Is there a bastard in your house?

The Urban Dictionary defines 'bastard' as: "something that is of irregular, inferior, or dubious origin."

I can't think of a better word to describe the recent product of an internal campaign for a large corporation.

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Douglas Spencer

Guest Blog: Marrying your customers till death do you part.

This month we welcome guest blogger Douglas Spencer of Spencer Brenneman on the topic of “Marrying your customers till death do you part.”

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