Does your company need a brand guide? The short answer is yes. Brand guidelines are essential for establishing and maintaining consistency across all of your brand communications and touchpoints. Everyone involved in brand building, from designers to CEOs, will be glad you have one.
It’s rare to find a company whose marcomm department and sales department work together as effectively as they could. As with most relationships, there is plenty of blame to go around—thanks mostly to misunderstandings and an endless string of unmet needs. You’ve heard them all, no doubt: