Business Management

Blending in and standing out: embracing the blended agency model

Over the past few years there has been a rise in the number of companies creating in-house agencies.

View blog post »

Creating a cohesive family: tackling the challenge of brand flexibility

A crucial step in building strong brands is creating a strong alignment between the visual and verbal elements of the brand. The brand imagery, color palette, icons, typeface, and brand voice must all work in concert to create a solid foundation for the brand.

View blog post »
The 8 essentials to include in your company's brand guide

The 8 essentials to include in your company's brand guide

Does your company need a brand guide? The short answer is yes. Brand guidelines are essential for establishing and maintaining consistency across all of your brand communications and touchpoints. Everyone involved in brand building, from designers to CEOs, will be glad you have one.

View blog post »
The dangers of letting rogue design in

Is there a bastard in your house?

The Urban Dictionary defines 'bastard' as: "something that is of irregular, inferior, or dubious origin."

I can't think of a better word to describe the recent product of an internal campaign for a large corporation.

View blog post »
HOW Design Live 2014 Boston

Sharing What We Know, Learning Something New

Every now and then, it’s good to get out and about to experience what’s happening in the wider world to educate ourselves and to help educate others. This past May was an eventful month as the Cleveland team did just that.

View blog post »
Bridge the Marketing-Sales Gap

Use Branding to Bridge the Gap Between Marketing and Sales

It’s rare to find a company whose marcomm department and sales department work together as effectively as they could. As with most relationships, there is plenty of blame to go around—thanks mostly to misunderstandings and an endless string of unmet needs. You’ve heard them all, no doubt:

View blog post »
HOW Design LIVE 2013

I Went to Teach, But I Returned Educated

I recently had the opportunity to participate with other creative marketers and designers as a speaker at the Creative Freelancer Conference (CFC), part of

View blog post »

Cat Herding

As office manager of a graphic design firm some might say keeping the creative team on track and organized is about as simple as herding cats. Honestly, without the proper tools, that isn’t too far from the truth.

View blog post »
Subscribe to RSS - Business Management