Our Blog

May 01
Digital Summit Los Angeles 2018

Last month, Digital Summit held a 2-day conference in the heart of Los Angeles for hundreds of digital marketing professionals. Being a designer, this was a huge opportunity and great learning experience. I heard from industry leaders, such as Mitch Lowe (co-founder of Netflix), Jessica Cohen (Mashable), Cliff Seal (Pardot), Kirsten Benson (Getty Images) and more. While many different topics were discussed at the conference, one overarching takeaway was this idea of “storytelling in marketing.

This was a new concept to me, so I found myself asking “what is storytelling for marketing, and how can I apply it to what my clients and I do?”

Start to think about your audience's journey—what product or service do you provide that makes their life easier? What particular problem are you solving for them? Once you have that figured out, you can then begin to tell a story around the journey that they will genuinely relate to.

Some reasons why storytelling has become a more popular marketing tactic in recent years (and there is some science to it!):

  • When you hear a story, you tend to put yourself in the shoes of whomever you're watching, as if you were the one going through the experience first hand (this is called neural coupling).
  • Stories can be 22x more memorable than facts. The brain releases dopamine when experiencing an emotionally-charged event, which makes it easier to remember. This can be incredibly beneficial to marketers looking to educate potential customers on more complicated ideas or systems, or when sheer facts aren't getting the point across.
  • Hearing a story activates more parts of the brain, making it more engaging. This helps to make it more memorable and also more enjoyable.
  • And of course, everyone enjoys a good story!

When using storytelling in your marketing strategy, it's important to remember that everything should be genuine. Always work from real-life experiences, and really think about the emotions your clients already feel. Reach out to current customers and interview them, get testimonials and some real down-to-earth stories. This will help you to connect with both existing and potential audiences in a more meaningful way. This more meaningful connection, in turn, helps to really strengthen your brand's identity.

While storytelling was the most prominent topic at the conference, it certainly wasn't the only topic. Stay tuned for more blog posts with insights into some of the other concepts I was introduced to at the summit.

Topics: Marketing, News Tags: summit, conference
May 01
May 2018 Calendar

Becoming a leader in your industry is easier to achieve when can promote your brand, both internally and externally, in a timely fashion. We understand the slow down that occurs working with layers of people at some firms, so Cleveland Design was built on the premise of direct relationships between you and your designer. Cutting out the middleman allows us to help our clients stay on schedule and on budget without ever sacrificing design. Download this month’s calendar, then contact us to see how together we can bring your projects across the finish line.

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Apr 01
HOW Design Live 2018

Bringing Designers and Marketers Together. i.e., kill the creative brief and start talking. Presented by Jonathan Cleveland of Cleveland Design and Elizabeth Darragh of Sensitech. Monday, April 30, 11:15 AM – 12:00 PM

Marketing and design approach everything differently, which makes harmony a challenge. It’s often said that Marketing approaches the work as if talking to a group (i.e. how the overall campaign will help sway a new audience of customers to their product), while the Creative's approach is as if talking to one person (i.e. how an individual will react to the visuals, products and brand). The goal for both is to fulfill the brand promise, but they can’t do that unless they can align marketing strategy and creative and speak the same language from the beginning.

In this presentation, Jonathan Cleveland, Principal of Cleveland Design and Elizabeth Darragh, VP of Global Marketing Communications for Sensitech, will describe the evolution of their 13 year relationship as designer and marketer and share a case study of a recent rebrand (including for market and product segments, position acquisitions, and development of a new website) that combined the talents and skills of everyone involved and brings a unified voice, great visuals, and a successful market strategy. Save yourself 12 years and come to listen, learn and talk.

Learn more about HOW Design Live

Topics: News Tags: HOW Design Live, conference
Apr 01
April 2018 Calendar

We made it through Winter and now that Spring is here, we can’t help but dream of those hot Summer days! At Cleveland, we strive to be forward thinkers and always plan for the future. So allow yourself to day dream about those sweet Summer months and let’s start to plan for them. It’s never too early! Contact us today to see how we can help make your marketing ideas become a reality.

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Mar 01
March 2018 Calendar

The Crocus flower is one of the first of the beautiful blooms to burst into Spring. As the flowers begin to rise, capture that motivation and capitalize on it by getting a head start on your next project. Contact us today to see how we can help make your projects flourish.

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Feb 05
2017 Year in Review
A Year of Inspiration and Opportunity

As a client, you are an important member of the Cleveland family. To honor this valuable partnership, we would like to take a moment to share with you what we accomplished together in 2017. It was an exciting year and we couldn't have done it without you.

In 2017, our creative was featured in marketing campaigns around the globe.

Event Locations Map

Brochures & Reports

21

532 Projects

Websites & Apps

16

Email, Social Media, & Infographics

107

Integrated Marketing & Branding Campaigns

27

Digital & Print Ads

86

Video & Animation

4

Meetings & Events

122

Product & Sales Sheets

149

Thank you for a wonderful 2017. We look forward to the exciting opportunities and growth our continued partnership will bring in 2018.

Topics: News Tags: year in review
Feb 01
Katie Dobberpuhl

We are happy to announce the addition of Katie Dobberpuhl to the team at Cleveland. Katie will be with us for 6 months as part of the co-op program at Northeastern University where she is in her sophomore year studying Design.

Katie has enjoyed her first two years living in Boston while studying at Northeastern University, and after studying abroad in Berlin, Germany this past summer, she is looking forward to taking advantage of more of the global experience opportunities that the school offers. She has had a passion for art since she was a child, and alongside her interest in graphic design, she enjoys drawing, painting, writing, taking photographs, and playing the piano. She is grateful for the opportunity to develop her design skills and learn about the industry while completing her first co-op at Cleveland Design. In her free time, Katie can often be found spending time with friends, reading, or developing ideas for a new art project.

Topics: News Tags: company news
Feb 01
February 2018 Calendar

This popular Socrates paraphrase not only ties in nicely with our February Calendar, but also inspires a fresh approach to optimizing your brand. Contact us today to discuss partnering with Cleveland Design on your 2018 projects. Also, embrace the wisdom of the owl and download this month’s beautiful calendar for your computer.

Embrace the wisdom of the owl and download this month's beautiful wallpaper.

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Jan 01
January 2018 Calendar

Start off the new year with our elegant January calendar. Download the wallpaper art today to help kick start the new year with optimism and a healthy mindset.

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Nov 29
December 2017 calendar

Kick off the season of celebrating with our festive calendar design. Download the wallpaper art today to help put you in the mood for a month of comfort and joy.

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar

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