We were excited when Tier One, our longtime public relations partner, came to us looking for a brand refresh and website redesign. Tier One is a PR company that helps innovative brands strengthen their core message and gets that message out to the audiences that matter. It's imperative for them to stay on top of the competitive market, so to kick off the brand refresh, we updated their logo with a newer and cleaner look. This modernized logo, along with a stronger branding color palette, help to enhance the company's web presence and visibility.
Now that we had a refreshed brand, it was important to have the website match. Their existing site was mobile friendly and already used Drupal 7 (a content management system), so we really only wanted to update the look and feel. Keeping their entire existing framework, we came up with a clean design that showcased the new brand. We also wanted to help focus on the company's core message and really highlight their impressive client list with this new look. When it was time to start development, we created a seamless workflow to implement the new design while the old site was still active and in-use until we were ready to "flip the switch" on the new site. This was important to our client, and helped create a smooth transition from the old to the new.
So, if you are looking to update your company's brand, we're here to help.