Paradis Sport, a unique athletic wear startup for women, contacted Cleveland Design to create their logo and e-commerce website. Marie Paradis, the first woman to climb Mont Blanc, was the inspiration for the company name. Building off that incredible story, we created a logo inspired by the highest mountain in the Alps. Joining the mountain peak with the P in Paradis created an original mark that reinforced the connection to a true pioneer. The color palette reflects both femininity and nature. We then designed an e-commerce website featuring women engaging in active lifestyles. Bold, authentic photography create a look that is lively, dynamic and relatable—core elements of the Paradis brand.