Re-positioning the past and creating new for the future
In the current social and economic times, businesses are forced to adapt quickly to serve their clients and business partners. Our client Sensitech Inc., had previously created content geared toward the consumer and industrial industries, but realized how applicable that content had now become to the food and life science industries. With supply chains now being disrupted around the world, Sensitech needed to respond to the industry needs and get this information out to help their client’s succeed in the new and ever-changing economy. We helped to reposition this content and bring it to life by creating a new overall design theme for the whitepapers. Since these whitepapers were being released together, we took this opportunity to update the visuals to be in line with the current brand standards and have a cohesive, yet flexible, look that can be applied to future whitepapers as well.