A playful idea with lasting impact.
Thomson Reuters asked us to come up with a promo item to display their commitment to social justice and transparency that would sit on desks of employees. Not only did the item need to be interesting and different, it also needed to be able to feature a large amount of copy. We proposed a Magic Cube, which folds and unfolds into a variety of positions to make a continuous loop of interaction and education. The cube creates a multiplier effect with people passing it around for discussion, and is a playful way to engage and inform. With multiple folds for visuals and messaging, the cube is an excellent way to create a lasting impact.