Creating a B2B Environment in Berlin

Sensitech Inc., a global leader in supply chain visibility, came to the team at Cleveland for a contemporary, fresh design for one of their largest trade show booths at Fruit Logistica in Berlin, Germany. With over 72,000 visitors attending from the international fresh produce trade — we knew the booth had to stand out from the crowd. Creating an environment for B2B activity that attracts, engages, and educates potential customers can be challenging on its own, but then putting all of that into a set footprint adds to the challenge. Our solution was to come up with a bold look that visually displayed Sensitech’s services and solutions with fun collage-style images that combined produce imagery with components of supply chain logistics. These graphics were the basis of the overall look, feel, and messaging of the booth which were supported by video, private meeting space, refreshment bar, product displays and areas for conversation. The merger of all of these components in one booth achieved a comprehensive marketing effort that was a success.