marketing

Content marketing: when sharing beats selling

Content marketing: when sharing beats selling

The term “content marketing” is a term that has gained increased currency in recent years. But it’s more than just a buzzword. Indeed, content marketing has become an important part of the marketing mix for many B2B companies, including a number of Cleveland Design clients.

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Bringing designers and marketers together, i.e., kill the creative brief and start talking

Marketing and design teams approach creative assignments differently, which can make harmony a challenge.
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