You're standing in front a group of potential clients in a dark conference room, fiddling with the wires that should connect your laptop to their projector. After a few more minutes of tinkering with the wires and display settings, you look up and, with a sinking feeling in your gut, notice that half of your prospects in the room have pulled our their smartphones and tablets and are checking their email or unabashedly playing Angry Birds... with the sound on. You've lost their attention to their personal devices in those few critical minutes, along with all your patience with getting your PowerPoint presentation running.
While it may not be likely that you'll find yourself in such dire straights at every meeting, there is nothing worse than not having the right equipment to present or forgetting some of the presentation paperwork that you meant to hand out.
What is likely however, are the chances that you will be competing against your prospects' attention to their smartphones and tablets.
Today, just about everyone is carrying a loaded smartphone or tablet—their fingertips poised to tap the "Post," "Tweet," or "Search" button. Rather than seeing such distraction as a detractor from your presentation, why not use it to your advantage? Put your presentation in front of them, on their own devices, and they'll be tapping to your beat quicker than they can tweet "this is sweet!"
Enter the world of mobile presentations. Full-screen web apps, mobile-friendly websites, iBooks, and custom-built mobile apps are all options we've had real experience with at Cleveland Design.
Want to present your latest report, proposal, or company mission on your own tablet, smart phone, or netbook? Share that presentation with other mobile device users? We can help you get there. Not sure what's right for you? Here are few options that are guaranteed to leave a lasting impression under your prospects' thumbs.
Full-screen Web Apps
They're always there for you, like AAA during a New England nor'easter. Since web apps live on the web, they work remotely without requiring specific hardware. As long as you have an internet connection, you have your presentation. Other bonuses for web apps include:
- Highly portable, always available.
- Unlimited interactivity and animation opportunities.
- Easy to share: Facebook, Email, Twitter, IRC—wherever!
- Shape-shifting: adjusts to the size and shape of most devices.
- No wires required: no IT skills needed for setup either!
We recently produced a kiosk-based presentation for Thomson Reuters at the Grace Hopper Expo. We transformed several of their high-impact Knowledge Effect case-studies into mini-slideshows that booth attendees could tap through on multiple iPads stationed throughout the event booth. Try it out on your iPad, Safari, or Chrome:
Another way we can mobilize your presentations is with Apple's iBook format. An iBook is an interactive e-book that can be flipped through by yourself or by others at meetings, or distributed to potential customers and clients to peruse at their own leisure via a download link. iBooks feature some great points of engagement:
- Simple, intuitive navigation
- Full-screen image galleries
- Interactive charts and graphs
- Embeddable videos
- 100% compatible with any Apple mobile device
An iBook makes a great, alternative format for your company's annual report, project proposal, or capabilities brochure. With its slick interface, an iBook will give you a stunning, hands-on way for your meeting attendees to interact with your company offerings.
Custom Mobile Apps
Customized Apple or Android apps (ones you download in the Apple Store or Google Play Store) are yet another opportunity for mobilizing your presentations. However, these mobile apps must go through a long and rigorous review by Apple, Android, and other distributors before they are available to download through their app stores. It takes a very long time (think weeks) after each copy edit or feature update to get these apps approved and back in the store to download.
iBooks and web apps, on the other hand, have a much quicker turnaround time, and are easily updated at any point—making them a smart choice for frequently updated presentations or presentations with an urgent deadline.
So the next time you're thinking about refreshing your collateral or sharing your next proposal or presentation—;or losing sleep thinking about all the things that could go wrong with your upcoming PowerPoint presentation—think about how engaging an interactive iBook or web app can be, and contact us to get started.