Our Blog

May 02

We were excited when Tier One, our longtime public relations partner, came to us looking for a brand refresh and website redesign. Tier One is a PR company that helps innovative brands strengthen their core message and gets that message out to the audiences that matter. It's imperative for them to stay on top of the competitive market, so to kick off the brand refresh, we updated their logo with a newer and cleaner look. This modernized logo, along with a stronger branding color palette, help to enhance the company's web presence and visibility.

Tier One Logo

Now that we had a refreshed brand, it was important to have the website match. Their existing site was mobile friendly and already used Drupal 7 (a content management system), so we really only wanted to update the look and feel. Keeping their entire existing framework, we came up with a clean design that showcased the new brand. We also wanted to help focus on the company's core message and really highlight their impressive client list with this new look. When it was time to start development, we created a seamless workflow to implement the new design while the old site was still active and in-use until we were ready to "flip the switch" on the new site. This was important to our client, and helped create a smooth transition from the old to the new.

So, if you are looking to update your company's brand, we're here to help.

Contact us to get started.

Topics: Campaigns Tags: branding, website
Apr 29
May 2016 Calendar

April showers bring May flowers! Download this month's calendar artwork.

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Mar 21


10th Anniversary Campaign Sneak Peek from charity: water on Vimeo.

We at Cleveland are passionate about brand building. We are also passionate about making a difference in the world we live in. This past holiday season we made a donation on behalf of our friends and clients to charity: water, a fantastic organization who’s striving for clean water for all. charity: water obviously understands the importance of building their brand and maximizing their impact, both through messaging and the work they do. They shared a sneak peek with donors of their 10th anniversary campaign. We thought we’d pass it along.
Topics: News Tags: brand building, giving
Mar 01
March 2016 Calendar

It's March, and spring is just around the corner! Download this month's calendar artwork.

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Feb 20
New office sneak peek
In case you missed it in our email signatures, we've moved! Our new office in Quincy is nearly done with renovations and Dove (pictured here) wanted to share a sneak preview with all of you. Keep an eye on our blog for our upcoming office transformation!
Topics: News Tags: dove sighting
Feb 01
February 2016 Calendar

Dream big this February and download this month's calendar artwork.

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With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Jan 04
Audrey Zecha

We are happy to announce the addition of Audrey Zecha to the team at Cleveland. Audrey will be with us for 6 months as part of the co-op program at Northeastern University where she is in her third year studying Computer Science and Interactive Media.

Audrey hails from New Hampshire and when not working or studying she enjoys running, nordic skiing, baking, and music. She’s in the Concert Band at Northeastern and is currently training for her first marathon! Audrey is interested in user experience and web design and she is looking forward diving into the work at Cleveland and learning as much as she can as part of her first co-op.

Topics: News Tags: company news
Dec 30
January 2016 Calendar

Happy New Year! Help us ring in the new year with this month's calendar artwork.

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With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Dec 14
Brand Colors

Brand consistency helps strengthen brand identity, which in turn builds trust with clients and customers. An important part of making sure that your brand is consistent is creating a uniform color environment. To achieve this, your brand should have defined print and web colors included in the branding guide. And here’s why…

CMYK (print) and RGB (web) colors have vastly different mixing processes, which can result in a huge color differential. With print, mixing all the colors (cyan, magenta, yellow and black) together results in black. The opposite is true for web – mixing all the colors (red, green and blue) together results in white. Because these two processes are so different, it gets complicated when converting one format to another. This is why we suggest all brands include both print and web colors in their branding guides, to remove any subjectivity for color interpretation.

To throw another wrench into the mix, some brands have specified PMS colors. PMS, or Pantone Matching System, is a solid color ink that is blended to be a perfect match to the color guide every time. While PMS colors are also important for brand consistency, they are not always practical. So it is important to also have CMYK and RGB colors in your brand.

If your current branding guide does not include both print and web colors, you might have rogue colors on branded materials that don’t match the brand identity, causing confusion for your client or customer. Here at Cleveland, we have helped many of our clients develop full print and web branding guides. If you would like to discuss how we can help complete your brands identity with color consistency, contact us.

Topics: Marketing Tags: brand, identity, colors
Nov 30
charity: water

During this time of giving thanks and the beginning of the holiday season, we at Cleveland would like to take a moment to reflect on how fortunate we are in many ways, and how much we sincerely appreciate the relationships we have built with our clients and friends over the years. In honor of these relationships, we have chosen to give a gift for a better future to people around the world in need of clean water through charity: water.

For people in developing countries, clean water can change everything. Over 663 million people in the world live without clean water. That’s nearly 1 in 10 people worldwide. The majority live in isolated rural areas and spend hours every day walking to collect water for their family. Not only does walking for water keep kids out of school or take up time that parents could be using to earn money, but the water often carries diseases that can make everyone sick. Access to clean water means education, income and health—especially for women and kids.

All of us at Cleveland sincerely thank you for being a part of our lives. Helping others achieve the prosperity we enjoy is our way of thanking you for your continued partnership as clients, friends and business partners. We wish you the very best this holiday season. Peace and Joy to you and your families.

Learn more about the great work of charity: water at www.charitywater.org.

Topics: News Tags: holiday, giving

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