Our Blog

Nov 29

With the holiday season upon us, we at Cleveland would like to take a moment to reflect on how fortunate we are in many ways, and how much we sincerely appreciate the relationships we have built with our clients and friends over the years. In honor of these relationships, we have chosen to give a gift of a better future for people and nature around the world through the World Wildlife Fund.

The World Wildlife Fund’s work has evolved from saving species and landscapes to addressing the larger global threats and forces that impact them. People are at the center of their work because they believe together we can change the trajectory of the threats to nature, and help ensure nature’s ability to provide—for the sake of every living thing, including ourselves. They work to educate and influence people into making sustainable choices and decisions, including those who work in business and make decisions around the use of natural resources, and those who work in government and set policy that impacts nature. Working together, WWF’s partners, projects and experts are making a difference in creating a healthy future for our planet.

All of us at Cleveland sincerely thank you for being a part of our lives. Helping others achieve the prosperity we enjoy is our way of thanking you for your continued partnership as clients, friends and business partners. We wish you the very best this holiday season. Peace and Joy to you and your families.

Learn more about the great work of the World Wildlife Fund at www.worldwildlife.org.

Topics: News
Nov 01
November Calendar Teaser

We hope you have plenty to be thankful for! Celebrate by outfitting your desktop with this month's wallpaper art.

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With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Sep 29

The leaves are finally changing color and the nights are getting cooler! Grab our latest wallpaper and enjoy the autumn colors.

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With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Sep 18

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.”

I’ve heard it—and seen it—countless times when working with individuals at companies that have, or should have, strict brand standards. While giving employees autonomy in the workplace has shown to improve creativity and production, giving them a free reign to make unguided decisions about your brand can undermine the company’s image and message – externally and internally.

A few dangerous examples: Steve from HR needs to fill a space on an internal Powerpoint presentation, so he decides to stretch the logo every which way to get rid of that nagging extra real estate. Janice in Events wants a “wow factor” for her next invite, so she uses a fun font that invokes a Star Wars movie. Dan from Sales needs to send out the latest product information to clients, so he finds cutesy clip art to really drive home his message.

I made up these examples, but these types of “creative” choices are far too common in the workplace. All employees need to embrace and understand the brand from day one. With no brand training or resources, it’s hard to blame employees for using their own creativity. A solid brand strategy not only includes all of the elements of logo usage, fonts, colors and tone of message that will be presented to the public; it also includes good employee training.

Every employee should have access to resources that help them learn and understand the brand. And they should be inspired to use the brand successfully and creatively. Brand training seminars, an internal microsite with standards and examples, and a brand liaison to respond to questions are just a few tactics that go a long way toward ensuring your identity and brand remain true (and we can help with all of that!).

At Cleveland, we work with companies like yours to establish, nurture and extend corporate brands. With custom tools and programs developed for your specific needs, we give you the resources, knowledge and power to maintain your brand integrity and equity.

Have you witnessed any “close calls” in your organization? Contact the team at Cleveland and we can help put your internal and external brand usage spot on, and not just close enough.

Topics: Marketing Tags: branding, brand standards
Sep 01

The last month of Summer is upon us! Grab our latest wallpaper and enjoy the warm weather while it lasts.

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With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Jul 27

Summer heat getting to you? Grab our latest desktop wallpaper and start thinking cool thoughts.

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With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Jul 05
Andrew Cloud

We are happy to announce the addition of Andrew Cloud (aka Cloud) to the team at Cleveland. Andrew will be with us for 6 months as part of the co-op program at Northeastern University where he is in his senior year studying Marketing and Interactive Media.

Andrew has grown up on the west coast in California, down in Colombia, and back up in Florida where his family currently resides. He spends most of his time reading, cooking, and missing wide-open layups during games of pick-up basketball. Andrew is interested in branding, user experience, and graphic design and is excited to get the most out of his third and final co-op.

Topics: News Tags: company news
Jul 01
July 2016 Calendar

Get outside and see a beautiful butterfly this summer! Download this month's calendar artwork.

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With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Jun 01
June 2016 calendar

Summer has finally arrived! Download this month's calendar artwork.

Download

With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
May 20

FRIDAY JUNE 17, 2016 • 6:00 – 10:00 PM • ROYAL SONESTA HOTEL • CAMBRIDGE, MA

An Evening of Food and Wine to benefit East End House, celebrating 140 years of Innovation and Excellence.

Join us for an unforgettable evening featuring the area’s finest cuisine, mixed drinks, wines, beers, spirits, desserts and coffees. As a major sponsor of Cooking for a Cause, the team at Cleveland invites you to help raise funds for East End House at this can’t-miss event. All proceeds will benefit East End House’s programs and services.

East End House uses a holistic approach to promote the well-being, academic achievement, and successful transition to adulthood of children and youth from under-resourced families in Cambridge and surrounding communities. As part of the approach, East End House provides support services to a diverse population, from infants to seniors, to strengthen family and community.

Learn more about the good work that East End House does at www.eastendhouse.org

Buy Tickets Now!

Topics: News Tags: Cooking for a Cause, East End House

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