Our client Tier One Partners' mission, "creating active connections that click," defines the firm's active participation in social networking and media. When it was time for a branding update for this PR and social media agency, we helped make its regularly engaging Facebook and Twitter conversations become a major part of its website.
Tier One turned to us for a rebranding that included its website, email and – last but not least – its online social presence. We introduced several key social media features that brought its online personality to life, giving the firm a unified platform to share its perspectives on the changing world of communications and spark active conversations with its audiences.
We started by building a new website using the Drupal framework, renowned for its flexibility and scalability in a complex web environment. Using various contributed and custom modules, we added several feeds that automatically pull in recent Twitter and Facebook posts on an hourly basis. Tier One's website instantly became a main hub for all its conversations.
Turning to the firm's new, frequently updated blog, we wanted to make sure audiences of all types had the ability to stay engaged with Tier One's content both in and out of the browser. We set up an automatic RSS feed for visitors to subscribe to that enabled RSS subscribers to be the very first to know the moment Tier One shared a new blog post.
In concert with the RSS feed, we worked with Tier One and MailChimp to set up an opt-in, automatic email campaign for fans of the blog to subscribe to—branded to perfection. This feature gave the firm's online visitors yet another way to get new content delivered straight to their inbox, and gave Tier One a new, content delivery method that was instant and effortless. Finally, MailChimp allowed the firm to view all sorts of handy statistics on their email engagement, as well as keep track of their growing list of subscribers.
The social and email integrations helped contribute to a 60% increase in new visitors, and helped drive more than 40% of outgoing traffic straight to Tier One's social networking profiles.
We believe that giving your audience convenient ways to access and interact with your content—and saving you time—is essential to staying afloat in the busy world of social media. Just as essential is making sure what you're sending out is wrapped up in a professionally designed package—our specialty here at Cleveland Design.
There are certainly many more ways to #getsocial with your website, and it's tempting to go all out. We can help you come up with a solid social integration strategy that best fits your website and your goals. How social is your site?