Our Blog

Nov 01
November Calendar Teaser

We hope you have plenty to be thankful for! Celebrate by outfitting your desktop with this month's wallpaper art.

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Sep 29

The leaves are finally changing color and the nights are getting cooler! Grab our latest wallpaper and enjoy the autumn colors.

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Sep 18

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.”

I’ve heard it—and seen it—countless times when working with individuals at companies that have, or should have, strict brand standards. While giving employees autonomy in the workplace has shown to improve creativity and production, giving them a free reign to make unguided decisions about your brand can undermine the company’s image and message – externally and internally.

A few dangerous examples: Steve from HR needs to fill a space on an internal Powerpoint presentation, so he decides to stretch the logo every which way to get rid of that nagging extra real estate. Janice in Events wants a “wow factor” for her next invite, so she uses a fun font that invokes a Star Wars movie. Dan from Sales needs to send out the latest product information to clients, so he finds cutesy clip art to really drive home his message.

I made up these examples, but these types of “creative” choices are far too common in the workplace. All employees need to embrace and understand the brand from day one. With no brand training or resources, it’s hard to blame employees for using their own creativity. A solid brand strategy not only includes all of the elements of logo usage, fonts, colors and tone of message that will be presented to the public; it also includes good employee training.

Every employee should have access to resources that help them learn and understand the brand. And they should be inspired to use the brand successfully and creatively. Brand training seminars, an internal microsite with standards and examples, and a brand liaison to respond to questions are just a few tactics that go a long way toward ensuring your identity and brand remain true (and we can help with all of that!).

At Cleveland, we work with companies like yours to establish, nurture and extend corporate brands. With custom tools and programs developed for your specific needs, we give you the resources, knowledge and power to maintain your brand integrity and equity.

Have you witnessed any “close calls” in your organization? Contact the team at Cleveland and we can help put your internal and external brand usage spot on, and not just close enough.

Topics: Marketing Tags: branding, brand standards
Sep 01

The last month of Summer is upon us! Grab our latest wallpaper and enjoy the warm weather while it lasts.

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With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Jul 27

Summer heat getting to you? Grab our latest desktop wallpaper and start thinking cool thoughts.

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With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Jul 05
Andrew Cloud

We are happy to announce the addition of Andrew Cloud (aka Cloud) to the team at Cleveland. Andrew will be with us for 6 months as part of the co-op program at Northeastern University where he is in his senior year studying Marketing and Interactive Media.

Andrew has grown up on the west coast in California, down in Colombia, and back up in Florida where his family currently resides. He spends most of his time reading, cooking, and missing wide-open layups during games of pick-up basketball. Andrew is interested in branding, user experience, and graphic design and is excited to get the most out of his third and final co-op.

Topics: News Tags: company news
Jul 01
July 2016 Calendar

Get outside and see a beautiful butterfly this summer! Download this month's calendar artwork.

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With Calendar:

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Without Calendar:

2560x1440 1920x1200 1920x1080 1600x1050 1440x900 1366x768 1280x800 1280x720 iPad iPhone

View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
Jun 01
June 2016 calendar

Summer has finally arrived! Download this month's calendar artwork.

Download

With Calendar:

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Without Calendar:

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View our Installation Guide for instructions on how to set this month's artwork as your background wallpaper.
Topics: Just for Fun Tags: calendar
May 20

FRIDAY JUNE 17, 2016 • 6:00 – 10:00 PM • ROYAL SONESTA HOTEL • CAMBRIDGE, MA

An Evening of Food and Wine to benefit East End House, celebrating 140 years of Innovation and Excellence.

Join us for an unforgettable evening featuring the area’s finest cuisine, mixed drinks, wines, beers, spirits, desserts and coffees. As a major sponsor of Cooking for a Cause, the team at Cleveland invites you to help raise funds for East End House at this can’t-miss event. All proceeds will benefit East End House’s programs and services.

East End House uses a holistic approach to promote the well-being, academic achievement, and successful transition to adulthood of children and youth from under-resourced families in Cambridge and surrounding communities. As part of the approach, East End House provides support services to a diverse population, from infants to seniors, to strengthen family and community.

Learn more about the good work that East End House does at www.eastendhouse.org

Buy Tickets Now!

Topics: News Tags: Cooking for a Cause, East End House
May 02

We were excited when Tier One, our longtime public relations partner, came to us looking for a brand refresh and website redesign. Tier One is a PR company that helps innovative brands strengthen their core message and gets that message out to the audiences that matter. It's imperative for them to stay on top of the competitive market, so to kick off the brand refresh, we updated their logo with a newer and cleaner look. This modernized logo, along with a stronger branding color palette, help to enhance the company's web presence and visibility.

Tier One Logo

Now that we had a refreshed brand, it was important to have the website match. Their existing site was mobile friendly and already used Drupal 7 (a content management system), so we really only wanted to update the look and feel. Keeping their entire existing framework, we came up with a clean design that showcased the new brand. We also wanted to help focus on the company's core message and really highlight their impressive client list with this new look. When it was time to start development, we created a seamless workflow to implement the new design while the old site was still active and in-use until we were ready to "flip the switch" on the new site. This was important to our client, and helped create a smooth transition from the old to the new.

So, if you are looking to update your company's brand, we're here to help.

Contact us to get started.

Topics: Campaigns Tags: branding, website

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