Work > print

Corporate

Cleveland Design has been responsible for designing the collateral for Thomson Reuters' AT&T Williams Formula ONE sponsorship for the past few years. For this thrilling event, we designed an invitation packet that is unique to each race location. Capitalizing on the many locales, we created a Passport theme focusing not only on the Grand Prix but also the local fare and culture.

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Bringing a new look and feel to the collateral for Grand Prix invitations for Thomson Reuters, this latest creation features a small folder with a pocket hosting the invitation information. The invitation packet is unique to each race location around the world for the Thomson Reuters' AT&T Williams Formula ONE sponsorship.

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Corporate Affairs

The initial design comes from the brand standards of Thomson Reuters. The inspiration comes from the copy we wrote and the photos we selected to support the subject. Thought-provoking, creative, informative and inspirational all come to mind when viewing these ads for Thomson Reuters.

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How do you make a report on corporate responsibility both informative and inspiring? For Thomson Reuters, we achieved that goal by combining breathtaking Reuters photography with innovative graphics that turn cold data into vibrant visuals that jump off the page.

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Markets

Besides great and colorful design, the real challenge of this project was the need for the user to be able to keep it updated and current with supplements. Thomson Reuters came to us to create a "packet" for their sales team that provided an overview of the product as well as tabbed pockets to host sell sheets. The outcome is impressive, well-organized, and gets the job done. A perfect solution to a unique challenge.

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Professional

Thomson Reuters Legal turned to us for a new ad campaign to convey the real-world impact of their Derwent World Patents Index (DWPI) research system. Using bold headlines and images, we created a series of ads that successfully communicates the product’s benefits to intellectual property professionals.

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Markets

Our mission: to engage and motivate the Thomson Reuters Fixed Income sales force around a key product set. Our solution: an attention-getting piece that conveys the exciting “secrets” behind the sales opportunity. We created an integrated package around the “mission” theme, featuring a passport with personas representing specific sales groups. The result was an eye-catching kit that made sales success “mission possible.”

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Employee Recruitment

Thomson Reuters turned to us for a fresh, new campaign to help attract the best talent from around the world. We created a comprehensive, integrated campaign centered on the theme “Put Your Knowledge in Motion,” dramatizing how the diversity of Thomson Reuters’ business creates unlimited career possibilities. In our designs, we juxtaposed arresting imagery from the Thomson Reuters photo library with portraits of actual employees. The effect is both inspiring and highly personal.

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Corporate Affairs

Who said "White Papers" needed to be boring? This 24 page white paper brochure features gorgeous photography and customized graphs for data display. The outcome is a white paper disguised as a beautifully intelligent brochure.

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Corporate Affairs

What could be more festive than a Drinks Party at the British Museum in London? To match the occasion, we created an invitation that reflected the late summer theme on a shimmering light gold metallic stock with a simple emboss of the summer flower. The richness of the entire look was inviting and sophisticated, and suggested an event not to be missed.

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Professional

This brochure gives IP professionals the understanding on how global trademark solutions from Thomson Reuters can help them maximize the value of their brands and support their workflow. The conceptual imagery and engaging copy makes it stand out for a legal audience. Created for the INTA Conference In May 2010 in Boston, it was leveraged for numerous other events.

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With Thomson Reuters planning exclusive parties before and after the prestigious White House Correspondents' Dinner, they needed an invitation that departed from their corporate brand to convey a sense of evening elegance. Using an artistic image of a crystal chandelier saturated in porcelain blue as a focal point, we created a design that captured the style and sophistication of this special gala event.

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Parlez vous brand imaging? Sensitech recently had an opportunity to put its brand in front of buyers for one of France’s largest supermarket chains. They called on us to make a good first impression. We created an engaging print ad that communicated Sensitech’s value proposition in a manner both unconventional and undeniably attractive.

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Sensitech needed advertising to run in a variety of industry vertical publications. The ads, featuring either a product or service, allow flexible customization of messaging and strongly conveys the company's new visual identity and branding.

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Sensitech came to Cleveland Design looking for informative print material that would portray the sophisticated nature of their technology solutions. Built on a framework of clean blue lines that emphasize global visibility, the bright family of colors and complementary photos form a unique visual platform for conveying Sensitech's value proposition.

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TempTale

As part of the entire family of Sensitech branding, we created the packaging for the TempTale line to work with the collateral and advertising. The overall globe background with the industry specific photos brings the brand message to life.

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Asset Management

This tri-fold brochure for Old Mutual Asset Management sets the tone to feature their affiliated investment management boutiques. We created this to represent Old Mutual's global reach and to be informative and clear on the advantages of what they have to offer through a variety of expertise through their affiliates.

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Fenway Health needed a creative way to discuss and demonstrate topics around living well and safe sex. We created a theme that reflected a manual for keeping machinery in order, but illustrated the points for a man to keep his health in check. The vintage illustrations juxtaposed with the contemporary graphic elements brought this brochure to life and provided an effective solution for the client.

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For Camp Avoda, a nonprofit residential camp for Jewish boys, we updated their logo and created a new brochure that features the mission and history of the camp.

Avoda brotherhood, leadership, spirit, and tradition are among the most distinctive and unique aspects of the camp. We brought these themes to life with historical photos placed against a backdrop of contemporary photos, culminating in a brochure that captures the richness of the Avoda experience.

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Cleveland Design was asked to design a brochure for East End House that would highlight the many services this nonprofit agency provides and also focus on their 125-year history. Our solution was to illustrate how their mission to the community has remained true throughout their history. We achieved this by juxtaposing contemporary images with vintage images on the same theme, using a bright color palette to reflect the energy of East End House.

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Traveling to Europe and beyond has never been more inviting. For Europe Express, we designed a new look for Air France Holidays that captures the excitement and beauty of their scenic tour offerings.

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The concept for this brochure really started with the subject matter: the lives and aspirations of six Harvard Divinity School students. Working with photographer Logan Seale, we designed a format that told the students' stories through candid photos and accompanying text and quotes. The brochure was the centerpiece of a fundraising campaign for student financial aid.

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OrginLab, a software company that produces Origin, a graphing software application, came to us to design all promotional materials and product packaging for their release of Origin 8. By combining their colorful and dynamic graphs with images of "customers" in the field, we created an overall product brand for Origin 8 that was used for everything from collateral to packaging.

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Reading Is Fundamental (RIF), the oldest and largest nonprofit children’s literacy program in the U.S., introduces children to the magic of reading by providing free books and literacy resources to millions of children each year. To support this important mission Cleveland Design worked with a local corporate sponsor to create an ongoing series of communications designed to capture the creativity, imagination and excitement that characterize the very best children’s books.

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Self-Promotion

Our latest series in our calendar campaign features an array of illustrations that reflect the month and season. We continue the campaign based on the success of previous years. Our clients love the calendars and the work cards – keeping them up to date on what we are doing here at Cleveland Design.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/cd_calendar_2011_a_0.png
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Self Promotion

Our latest series in our calendar campaign features an array of illustrations that reflect the month and season. We continue the campaign based on the success of previous years. Our clients love the calendars and the work cards – keeping them up to date on what we are doing here at Cleveland Design.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/cd_calendar_2012_a.png
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For a large corporate sales meeting for top performers, we designed a program to excite, as well as inform. Focusing on key reward elements—including the luxurious beachside hotel and nearby golf—we used a cool color spectrum and clean layout to convey the sun and fun that awaited Winner’s Circle members.

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