To support Thomson Reuters’ presence at the 2013 Grace Hopper Conference celebrating women technologists, we saw an opportunity to extend the corporate brand into new territory. We created a unique look and feel—represented in an ad, display space, and other materials—that was both bold and brand compliant, reinforcing their image as a leader in both innovation and gender diversity.
Thomson Reuters turned to us for a fresh, new campaign to help attract the best talent from around the world. We created a comprehensive, integrated campaign centered on the theme “Put Your Knowledge in Motion,” dramatizing how the diversity of Thomson Reuters’ business creates unlimited career possibilities. In our designs, we juxtaposed arresting imagery from the Thomson Reuters photo library with portraits of actual employees. The effect is both inspiring and highly personal.
How do you make a report on corporate responsibility both informative and inspiring? For Thomson Reuters, we achieved that goal by combining breathtaking Reuters photography with innovative graphics that turn cold data into vibrant visuals that jump off the page.
Our mission: to engage and motivate the Thomson Reuters Fixed Income sales force around a key product set. Our solution: an attention-getting piece that conveys the exciting “secrets” behind the sales opportunity. We created an integrated package around the “mission” theme, featuring a passport with personas representing specific sales groups. The result was an eye-catching kit that made sales success “mission possible.”
The initial design comes from the brand standards of Thomson Reuters. The inspiration comes from the copy we wrote and the photos we selected to support the subject. Thought-provoking, creative, informative and inspirational all come to mind when viewing these ads for Thomson Reuters.
This brochure gives IP professionals the understanding on how global trademark solutions from Thomson Reuters can help them maximize the value of their brands and support their workflow. The conceptual imagery and engaging copy makes it stand out for a legal audience. Created for the INTA Conference In May 2010 in Boston, it was leveraged for numerous other events.
Cleveland Design has been responsible for designing the collateral for Thomson Reuters' AT&T Williams Formula ONE sponsorship for the past few years. For this thrilling event, we designed an invitation packet that is unique to each race location. Capitalizing on the many locales, we created a Passport theme focusing not only on the Grand Prix but also the local fare and culture.
Parlez vous brand imaging? Sensitech recently had an opportunity to put its brand in front of buyers for one of France’s largest supermarket chains. They called on us to make a good first impression. We created an engaging print ad that communicated Sensitech’s value proposition in a manner both unconventional and undeniably attractive.
Sensitech came to Cleveland Design looking for informative print material that would portray the sophisticated nature of their technology solutions. Built on a framework of clean blue lines that emphasize global visibility, the bright family of colors and complementary photos form a unique visual platform for conveying Sensitech's value proposition.
As part of the entire family of Sensitech branding, we created the packaging for the TempTale line to work with the collateral and advertising. The overall globe background with the industry specific photos brings the brand message to life.
Fenway Health needed a creative way to discuss and demonstrate topics around living well and safe sex. We created a theme that reflected a manual for keeping machinery in order, but illustrated the points for a man to keep his health in check. The vintage illustrations juxtaposed with the contemporary graphic elements brought this brochure to life and provided an effective solution for the client.
Cleveland Design was asked to design a brochure for East End House that would highlight the many services this nonprofit agency provides and also focus on their 125-year history. Our solution was to illustrate how their mission to the community has remained true throughout their history. We achieved this by juxtaposing contemporary images with vintage images on the same theme, using a bright color palette to reflect the energy of East End House.
For a large corporate sales meeting for top performers, we designed a program to excite, as well as inform. Focusing on key reward elements—including the luxurious beachside hotel and nearby golf—we used a cool color spectrum and clean layout to convey the sun and fun that awaited Winner’s Circle members.