Work > identity

In conjunction with Effective Marketing, Inc., we created branding for AutoCell. The logo mark of the AutoCell man and rings reflects the power and security this WiFi product enables.

This new identity was designed to reflect the solid, yet diverse and multi-tiered level of services that East End House provides to the community. With the inviting path into the house, the logo represents the nature of this community center as open and inviting to everyone.

For the release of its Origin 8 graphing software, OriginLab asked us to create a new logo mark that would complement the existing type treatment logo, as well as the new branded design for packaging and collateral. Our challenge was to create a simple, memorable mark for a very complex subject. We combined a graph background with a focus point of a glass-like sphere to highlight the software's scientific focus and precise detail.

We helped the Stamford Sailing Foundation, a nonprofit dedicated to educating youth through sailing, embark on a new course for its branding. We worked with them to re-brand under an evocative, new name: Young Mariners. Then we created a bold, new visual identity that conveys how the program helps guide its young participants to positive, new destinations.