Work > identity

Each year, Thomson Reuters invites select customers to a special event during the annual Calgary Stampede in Alberta, Canada. To ensure its success, we created a graphical theme that played up the fun, rawhide character of the Stampede—one of the world's premier rodeo and cowboy celebrations. Our "Escape the Herd" theme, logo and graphics were expressed through attention-getting email invitations, western wear worn by Thomson Reuters staff, and even a festive "vodka luge" at the event. Result: a smashing success and a rootin' tootin' time had by all.
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Sensitech, the leading provider of automated "cold chain" monitoring systems, came to us in need of an updated visual identity system.
They needed a cleaner, more scientific appearance that reflected the advanced technology and accuracy of the solutions they provide. We created a corporate logo that convey's Sensitech's leadership position as an innovative pioneer in new technologies and services within their industry. Then we created a product logo family, built with strong colors and a style that mirrors the main logo, providing a cohesive, well-organized brand across Sensitech's entire family of products and services.

This non-profit group supports youth community sailing organizations and sponsors fundraising sail events.The logo we developed was inspired by the freedom of the wind in the sail and the strength of patriotic colors.

Cara Group Travel is a New England based Tour Operator specializing in Group Travel to Europe, with a particular focus on Ireland. Using a play on an Irish knot, we designed the logo to be dynamic, fluid and open, yet with an inclusive feel.

Cedrus provides solutions, tools and expert services designed to allow organizations to adopt the latest technology advancements around process, mobile and cloud in order to innovate and foster business transformation.

Along with the logo, Cleveland designed a new website, print collateral, and exhibit art as part of a comprehensive campaign.

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This new identity was designed to reflect the solid, yet diverse and multi-tiered level of services that East End House provides to the community. With the inviting path into the house, the logo represents the nature of this community center as open and inviting to everyone.

The identity mark that we created for Emmanuel Episcopal Church brings the viewer inside the suggested cross shape. The outside lines form a shape that references reaching out, with graceful extensions, that suggests a flower image.

For the release of its Origin 8 graphing software, OriginLab asked us to create a new logo mark that would complement the existing type treatment logo, as well as the new branded design for packaging and collateral. Our challenge was to create a simple, memorable mark for a very complex subject. We combined a graph background with a focus point of a glass-like sphere to highlight the software's scientific focus and precise detail.

When Potted Up started up, they called Cleveland Design to create their identity and bring it to life. The logo is fun, yet sophisticated, and the growing plant lets the viewer imagine all the possibilities in their own garden.

We helped the Stamford Sailing Foundation, a nonprofit dedicated to educating youth through sailing, embark on a new course for its branding. We worked with them to re-brand under an evocative, new name: Young Mariners. Then we created a bold, new visual identity that conveys how the program helps guide its young participants to positive, new destinations.

Aventive, Inc. is a strategic event planning firm built on decades of experience working with the world’s leading companies in the most prestigious locations around the globe. Originally creating the Aventive logo for Jane Marotta, Principal & Chief Planning Officer of Aventive Inc., we were eager to help build the Aventive brand with a web design that was reflective of their extensive expertise and global presence.

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When Douglas Spencer, a longtime colleague of Cleveland, announced his new new venture of Spencer Brenneman, we jumped at the opportunity to help this brand building company build it’s own brand. Using the reverse relief of the letter S in the strong color of red, we created the mark with the two shapes that show symmetry, flow, and strength. The result is a strong mark that reflects the strong experience that Spencer Brenneman brings to the table.
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