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Corporate

Cleveland Design has been responsible for designing the collateral for Thomson Reuters' AT&T Williams Formula ONE sponsorship for the past few years. For this thrilling event, we designed an invitation packet that is unique to each race location. Capitalizing on the many locales, we created a Passport theme focusing not only on the Grand Prix but also the local fare and culture.

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Bringing a new look and feel to the collateral for Grand Prix invitations for Thomson Reuters, this latest creation features a small folder with a pocket hosting the invitation information. The invitation packet is unique to each race location around the world for the Thomson Reuters' AT&T Williams Formula ONE sponsorship.

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Corporate Affairs

The initial design comes from the brand standards of Thomson Reuters. The inspiration comes from the copy we wrote and the photos we selected to support the subject. Thought-provoking, creative, informative and inspirational all come to mind when viewing these ads for Thomson Reuters.

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How do you make a report on corporate responsibility both informative and inspiring? For Thomson Reuters, we achieved that goal by combining breathtaking Reuters photography with innovative graphics that turn cold data into vibrant visuals that jump off the page.

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Markets

Besides great and colorful design, the real challenge of this project was the need for the user to be able to keep it updated and current with supplements. Thomson Reuters came to us to create a "packet" for their sales team that provided an overview of the product as well as tabbed pockets to host sell sheets. The outcome is impressive, well-organized, and gets the job done. A perfect solution to a unique challenge.

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Professional

Thomson Reuters Legal turned to us for a new ad campaign to convey the real-world impact of their Derwent World Patents Index (DWPI) research system. Using bold headlines and images, we created a series of ads that successfully communicates the product’s benefits to intellectual property professionals.

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Markets

Our mission: to engage and motivate the Thomson Reuters Fixed Income sales force around a key product set. Our solution: an attention-getting piece that conveys the exciting “secrets” behind the sales opportunity. We created an integrated package around the “mission” theme, featuring a passport with personas representing specific sales groups. The result was an eye-catching kit that made sales success “mission possible.”

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Employee Recruitment

Thomson Reuters turned to us for a fresh, new campaign to help attract the best talent from around the world. We created a comprehensive, integrated campaign centered on the theme “Put Your Knowledge in Motion,” dramatizing how the diversity of Thomson Reuters’ business creates unlimited career possibilities. In our designs, we juxtaposed arresting imagery from the Thomson Reuters photo library with portraits of actual employees. The effect is both inspiring and highly personal.

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Corporate Affairs

Who said "White Papers" needed to be boring? This 24 page white paper brochure features gorgeous photography and customized graphs for data display. The outcome is a white paper disguised as a beautifully intelligent brochure.

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Corporate Affairs

What could be more festive than a Drinks Party at the British Museum in London? To match the occasion, we created an invitation that reflected the late summer theme on a shimmering light gold metallic stock with a simple emboss of the summer flower. The richness of the entire look was inviting and sophisticated, and suggested an event not to be missed.

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Professional

This brochure gives IP professionals the understanding on how global trademark solutions from Thomson Reuters can help them maximize the value of their brands and support their workflow. The conceptual imagery and engaging copy makes it stand out for a legal audience. Created for the INTA Conference In May 2010 in Boston, it was leveraged for numerous other events.

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With Thomson Reuters planning exclusive parties before and after the prestigious White House Correspondents' Dinner, they needed an invitation that departed from their corporate brand to convey a sense of evening elegance. Using an artistic image of a crystal chandelier saturated in porcelain blue as a focal point, we created a design that captured the style and sophistication of this special gala event.

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Video and other collateral created for Thomson Reuters' presence at the 2011 Aspen Ideas Festival, including this video intro for an interview series with Chrystia Freeland.

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Global Brand

When Thomson Reuters launched their new brand they asked Cleveland Design to create a Brand Competition site that would generate buzz and feature great examples of brand usage throughout the company. We created and built a unique judging system through a Drupal platform that allows participants to upload entries and judges to view and rate entries. We also manage the competition and judging cycles throughout the life of each yearly competition.

Launch Website >
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Corporate Communications

A clean landing page design and coordinating secondary pages brought together the dashboard. We chose a colorful palette and applied it consistently across all pages and content on the website. We also went the extra mile to customize all of the client's graphs so that their presentation within the website was seamless and visually coherent. The graphs themselves were redesigned in a playful yet meaningful way that brought excitement to site visitors and allowed for more user interaction.

Launch Website >
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Internal Communications

In the summer of 2009, Thomson Reuters launched a new business networking website that promises to revolutionize the way its employees connect with one another. It was our job to translate the new workflow that "Colleague Finder" facilitated from the web into an engaging promotional video. Click the image to view.

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Corporate Responsibility

The Community Champion Awards program encourages volunteerism and recognizes outstanding examples of community service by Thomson Reuters employees. We created and built the site so employees can nominate a nonprofit organization or project with which they have volunteered, through an online submission form. This site also allows for judging and viewing award winners.

Launch Website >
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Corporate Responsibility

The Corporate Responsibility division of Thomson Reuters wanted a fresh presence on their company internal site. Focusing on the multiple programs that make up Corporate Responsibility, we designed a new series of eye-catching infographics. By linking icons with quick phrases, employees are easily able to identify their desired program and immediately access its supporting information. As a result, employee engagement doubled within 3 days of launching, and is still growing.

Launch Website >
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Internal Communications

Thomson Reuters came to us to help build their brand internally through a corporate screensaver. Created using their core values and Reuters imagery, we designed a screensaver that reinforces key brand messages in a way that's visually pleasing. This screensaver was deployed to more than 60,000 employees in countries around the world.

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Internal Communications

Launched globally across all Thomson Reuters offices at the same time using a synchronized time code, we helped announce the latest and greatest product, Thomson Reuters Elektron. Using a combination of Flash and MProjector code, we achieved a chromeless, interactive and captivating news announcement for all Thomson Reuters employees.

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We created several landing pages and microsites for each location of the sponsored F1 Grand Prix for Thomson Reuters' special guests. Attendees also received a richly designed invitation brochure with all the details. Featured here is the Spanish landing page, along with the Monaco version of the printed brochure.

Launch Website >
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Employee Recruitment

Why tell people you do cool technology when you can show them? For the Grace Hopper Women in Technology expo, Thomson Reuters wanted an interactive way to show how their solutions have impacted the world in a positive way. Building on the “Knowledge in Motion” theme we developed for their Global Talent Campaign, we created an iPad-friendly mobile website that plays like a presentation, bringing Thomson Reuters innovation to life through three engaging stories. The interactive, self-paced presentation ran live from the Internet on six iPads installed in a kiosk at the booth.

Launch Website >
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Tax & Accounting

As an important blog, Tax & Accounting's "In the Know" quarterly newsletter is far read; by staff of the business unit as well as the global Thomson Reuters' staff. We were asked to bring an engaging level of branding to the unimpressive default blog theme they first started out with. By overcoming limitations of the interal blog platform at Thomson Reuters, we were able to design and implement an exciting new and interactive theme for the management team without altering their input approach, resulting in a fun to use, bright, and on-brand experience.

Launch Website >
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Sponsorship

To announce the partnership of Thomson Reuters and the Lawn Tennis Association, we created this impactful video to be featured on the JumboTron at Canary Wharf in London. The message and graphics drove home the power of “Knowledge in Motion” in relation to the technology support that Thomson Reuters brings to the LTA.

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With a major prospect meeting looming just three weeks away, Manatron, a Thomson Reuters business providing government revenue management solutions, needed a compelling 10-minute video introducing the company and its innovative software suite. Responding to the challenge, we created a dynamic video, combining photos from the Reuters image library with custom graphics, voiceover, and music to tell the story of how Manatron helps transform public taxation andland administration for governments around the world.

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Tax & Accounting

In October, 2010, Tax & Accounting launched their new ONESOURCE global tax workstation. To communicate this new product to the global network of Thomson Reuters employees, they asked us for an energetic micro-site that delivered facts, figures, screenshots and other interactive media to employees looking for more information. This all-in-one micro-site features an animated slideshow, FAQ section, screenshots and product sheets, all in a compact—yet easy to read—page layout.

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Infrastructure

Thomson Reuters wanted an engaging, eye-catching set of visuals for their new technology learning seminar series that represented the energy of the online and in-person events and services available to Thomson Reuters employees. We designed many of the collateral items for this series, as well as a stylized intro video which was played on webscasts and in-person seminars.

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Corporate Responsibility

Featuring the power to submit, like, comment, and vote, the World in Pictures competition continues to be a hit, engaging employees everywhere at Thomson Reuters.

Not only is the website handling up to 500 visits per day, but it has captured the attention of over 3,500 employees who have participated in this green initiative in a single month. When submissions closed at the end of the month, the site had collected over 1,000 photographs from talented employees in every region of the globe.

Launch Website >
http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/gg-a2-1-1.png
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For Thomson Reuters, we created a fresh, new world-wide recruitment campaign centered on the theme, “Put Your Knowledge in Motion.” Juxtaposing dramatic photos from the Reuters image library with images of actual employees, the campaign highlights how the diverse, global nature of the client’s business offers the potential for “careers without boundaries.”

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Thomson Reuters asked us to help them take their global brand to the streets. The design challenge: adapt their brand to a fleet of more than 50 London taxicabs. Deadline was tight, so we put the pedal to the metal and worked over the weekend to deliver a design solution that really moves people. Look for these distinctive "branding vehicles" on your next trip to London!

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Corporate Affairs

Creating signage for Thomson Reuters in Davos, Switzerland for the World Economic Forum seems simple, yet the complexity of the geographic location and the crowded business field of other sponsors make it a challenge. We provided the solution through a simple but strong headline and using an image from the Reuters library to support the message. The banners were displayed outside of buildings in the village of Davos for this high profile event.

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