Inside Track

We believe your internal communications and day-to-day tactical materials should have the same branded sophistication and impact as high-profile strategic pieces. From B2B collateral and trade show graphics to internal campaigns and microsites, Cleveland Design can make it shine.

Work > inside track > All

How do you make a report on corporate responsibility both informative and inspiring? For Thomson Reuters, we achieved that goal by combining breathtaking Reuters photography with innovative graphics that turn cold data into vibrant visuals that jump off the page.

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Markets

Besides great and colorful design, the real challenge of this project was the need for the user to be able to keep it updated and current with supplements. Thomson Reuters came to us to create a "packet" for their sales team that provided an overview of the product as well as tabbed pockets to host sell sheets. The outcome is impressive, well-organized, and gets the job done. A perfect solution to a unique challenge.

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Markets

Our mission: to engage and motivate the Thomson Reuters Fixed Income sales force around a key product set. Our solution: an attention-getting piece that conveys the exciting “secrets” behind the sales opportunity. We created an integrated package around the “mission” theme, featuring a passport with personas representing specific sales groups. The result was an eye-catching kit that made sales success “mission possible.”

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Employee Recruitment

Thomson Reuters turned to us for a fresh, new campaign to help attract the best talent from around the world. We created a comprehensive, integrated campaign centered on the theme “Put Your Knowledge in Motion,” dramatizing how the diversity of Thomson Reuters’ business creates unlimited career possibilities. In our designs, we juxtaposed arresting imagery from the Thomson Reuters photo library with portraits of actual employees. The effect is both inspiring and highly personal.

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Corporate Responsibility

The Corporate Responsibility division of Thomson Reuters wanted a fresh presence on their company internal site. Focusing on the multiple programs that make up Corporate Responsibility, we designed a new series of eye-catching infographics. By linking icons with quick phrases, employees are easily able to identify their desired program and immediately access its supporting information. As a result, employee engagement doubled within 3 days of launching, and is still growing.

Launch Website >
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Tax & Accounting

As an important blog, Tax & Accounting's "In the Know" quarterly newsletter is far read; by staff of the business unit as well as the global Thomson Reuters' staff. We were asked to bring an engaging level of branding to the unimpressive default blog theme they first started out with. By overcoming limitations of the interal blog platform at Thomson Reuters, we were able to design and implement an exciting new and interactive theme for the management team without altering their input approach, resulting in a fun to use, bright, and on-brand experience.

Launch Website >
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Sensitech came to Cleveland Design looking for informative print material that would portray the sophisticated nature of their technology solutions. Built on a framework of clean blue lines that emphasize global visibility, the bright family of colors and complementary photos form a unique visual platform for conveying Sensitech's value proposition.

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For a large corporate sales meeting for top performers, we designed a program to excite, as well as inform. Focusing on key reward elements—including the luxurious beachside hotel and nearby golf—we used a cool color spectrum and clean layout to convey the sun and fun that awaited Winner’s Circle members.

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