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Corporate

Cleveland Design has been responsible for designing the collateral for Thomson Reuters' AT&T Williams Formula ONE sponsorship for the past few years. For this thrilling event, we designed an invitation packet that is unique to each race location. Capitalizing on the many locales, we created a Passport theme focusing not only on the Grand Prix but also the local fare and culture.

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Bringing a new look and feel to the collateral for Grand Prix invitations for Thomson Reuters, this latest creation features a small folder with a pocket hosting the invitation information. The invitation packet is unique to each race location around the world for the Thomson Reuters' AT&T Williams Formula ONE sponsorship.

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Corporate Affairs

The initial design comes from the brand standards of Thomson Reuters. The inspiration comes from the copy we wrote and the photos we selected to support the subject. Thought-provoking, creative, informative and inspirational all come to mind when viewing these ads for Thomson Reuters.

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How do you make a report on corporate responsibility both informative and inspiring? For Thomson Reuters, we achieved that goal by combining breathtaking Reuters photography with innovative graphics that turn cold data into vibrant visuals that jump off the page.

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Markets

Besides great and colorful design, the real challenge of this project was the need for the user to be able to keep it updated and current with supplements. Thomson Reuters came to us to create a "packet" for their sales team that provided an overview of the product as well as tabbed pockets to host sell sheets. The outcome is impressive, well-organized, and gets the job done. A perfect solution to a unique challenge.

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Professional

Thomson Reuters Legal turned to us for a new ad campaign to convey the real-world impact of their Derwent World Patents Index (DWPI) research system. Using bold headlines and images, we created a series of ads that successfully communicates the product’s benefits to intellectual property professionals.

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Markets

Our mission: to engage and motivate the Thomson Reuters Fixed Income sales force around a key product set. Our solution: an attention-getting piece that conveys the exciting “secrets” behind the sales opportunity. We created an integrated package around the “mission” theme, featuring a passport with personas representing specific sales groups. The result was an eye-catching kit that made sales success “mission possible.”

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Employee Recruitment

Thomson Reuters turned to us for a fresh, new campaign to help attract the best talent from around the world. We created a comprehensive, integrated campaign centered on the theme “Put Your Knowledge in Motion,” dramatizing how the diversity of Thomson Reuters’ business creates unlimited career possibilities. In our designs, we juxtaposed arresting imagery from the Thomson Reuters photo library with portraits of actual employees. The effect is both inspiring and highly personal.

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Corporate Affairs

Who said "White Papers" needed to be boring? This 24 page white paper brochure features gorgeous photography and customized graphs for data display. The outcome is a white paper disguised as a beautifully intelligent brochure.

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Corporate Affairs

What could be more festive than a Drinks Party at the British Museum in London? To match the occasion, we created an invitation that reflected the late summer theme on a shimmering light gold metallic stock with a simple emboss of the summer flower. The richness of the entire look was inviting and sophisticated, and suggested an event not to be missed.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/tr_summerinvite_a.png
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Professional

This brochure gives IP professionals the understanding on how global trademark solutions from Thomson Reuters can help them maximize the value of their brands and support their workflow. The conceptual imagery and engaging copy makes it stand out for a legal audience. Created for the INTA Conference In May 2010 in Boston, it was leveraged for numerous other events.

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With Thomson Reuters planning exclusive parties before and after the prestigious White House Correspondents' Dinner, they needed an invitation that departed from their corporate brand to convey a sense of evening elegance. Using an artistic image of a crystal chandelier saturated in porcelain blue as a focal point, we created a design that captured the style and sophistication of this special gala event.

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Video and other collateral created for Thomson Reuters' presence at the 2011 Aspen Ideas Festival, including this video intro for an interview series with Chrystia Freeland.

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Global Brand

When Thomson Reuters launched their new brand they asked Cleveland Design to create a Brand Competition site that would generate buzz and feature great examples of brand usage throughout the company. We created and built a unique judging system through a Drupal platform that allows participants to upload entries and judges to view and rate entries. We also manage the competition and judging cycles throughout the life of each yearly competition.

Launch Website >
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Corporate Communications

A clean landing page design and coordinating secondary pages brought together the dashboard. We chose a colorful palette and applied it consistently across all pages and content on the website. We also went the extra mile to customize all of the client's graphs so that their presentation within the website was seamless and visually coherent. The graphs themselves were redesigned in a playful yet meaningful way that brought excitement to site visitors and allowed for more user interaction.

Launch Website >
http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/new_dash.png
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Internal Communications

In the summer of 2009, Thomson Reuters launched a new business networking website that promises to revolutionize the way its employees connect with one another. It was our job to translate the new workflow that "Colleague Finder" facilitated from the web into an engaging promotional video. Click the image to view.

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Corporate Responsibility

The Community Champion Awards program encourages volunteerism and recognizes outstanding examples of community service by Thomson Reuters employees. We created and built the site so employees can nominate a nonprofit organization or project with which they have volunteered, through an online submission form. This site also allows for judging and viewing award winners.

Launch Website >
http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/new-cca-01.png
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Corporate Responsibility

The Corporate Responsibility division of Thomson Reuters wanted a fresh presence on their company internal site. Focusing on the multiple programs that make up Corporate Responsibility, we designed a new series of eye-catching infographics. By linking icons with quick phrases, employees are easily able to identify their desired program and immediately access its supporting information. As a result, employee engagement doubled within 3 days of launching, and is still growing.

Launch Website >
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Internal Communications

Thomson Reuters came to us to help build their brand internally through a corporate screensaver. Created using their core values and Reuters imagery, we designed a screensaver that reinforces key brand messages in a way that's visually pleasing. This screensaver was deployed to more than 60,000 employees in countries around the world.

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Internal Communications

Launched globally across all Thomson Reuters offices at the same time using a synchronized time code, we helped announce the latest and greatest product, Thomson Reuters Elektron. Using a combination of Flash and MProjector code, we achieved a chromeless, interactive and captivating news announcement for all Thomson Reuters employees.

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We created several landing pages and microsites for each location of the sponsored F1 Grand Prix for Thomson Reuters' special guests. Attendees also received a richly designed invitation brochure with all the details. Featured here is the Spanish landing page, along with the Monaco version of the printed brochure.

Launch Website >
http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/f1-microsites-1.png
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Employee Recruitment

Why tell people you do cool technology when you can show them? For the Grace Hopper Women in Technology expo, Thomson Reuters wanted an interactive way to show how their solutions have impacted the world in a positive way. Building on the “Knowledge in Motion” theme we developed for their Global Talent Campaign, we created an iPad-friendly mobile website that plays like a presentation, bringing Thomson Reuters innovation to life through three engaging stories. The interactive, self-paced presentation ran live from the Internet on six iPads installed in a kiosk at the booth.

Launch Website >
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Tax & Accounting

As an important blog, Tax & Accounting's "In the Know" quarterly newsletter is far read; by staff of the business unit as well as the global Thomson Reuters' staff. We were asked to bring an engaging level of branding to the unimpressive default blog theme they first started out with. By overcoming limitations of the interal blog platform at Thomson Reuters, we were able to design and implement an exciting new and interactive theme for the management team without altering their input approach, resulting in a fun to use, bright, and on-brand experience.

Launch Website >
http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/new-intheknow-01.png
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Sponsorship

To announce the partnership of Thomson Reuters and the Lawn Tennis Association, we created this impactful video to be featured on the JumboTron at Canary Wharf in London. The message and graphics drove home the power of “Knowledge in Motion” in relation to the technology support that Thomson Reuters brings to the LTA.

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With a major prospect meeting looming just three weeks away, Manatron, a Thomson Reuters business providing government revenue management solutions, needed a compelling 10-minute video introducing the company and its innovative software suite. Responding to the challenge, we created a dynamic video, combining photos from the Reuters image library with custom graphics, voiceover, and music to tell the story of how Manatron helps transform public taxation andland administration for governments around the world.

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Tax & Accounting

In October, 2010, Tax & Accounting launched their new ONESOURCE global tax workstation. To communicate this new product to the global network of Thomson Reuters employees, they asked us for an energetic micro-site that delivered facts, figures, screenshots and other interactive media to employees looking for more information. This all-in-one micro-site features an animated slideshow, FAQ section, screenshots and product sheets, all in a compact—yet easy to read—page layout.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/new-one-source-01.png
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Infrastructure

Thomson Reuters wanted an engaging, eye-catching set of visuals for their new technology learning seminar series that represented the energy of the online and in-person events and services available to Thomson Reuters employees. We designed many of the collateral items for this series, as well as a stylized intro video which was played on webscasts and in-person seminars.

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For Thomson Reuters, we created a fresh, new world-wide recruitment campaign centered on the theme, “Put Your Knowledge in Motion.” Juxtaposing dramatic photos from the Reuters image library with images of actual employees, the campaign highlights how the diverse, global nature of the client’s business offers the potential for “careers without boundaries.”

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Thomson Reuters asked us to help them take their global brand to the streets. The design challenge: adapt their brand to a fleet of more than 50 London taxicabs. Deadline was tight, so we put the pedal to the metal and worked over the weekend to deliver a design solution that really moves people. Look for these distinctive "branding vehicles" on your next trip to London!

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Corporate Affairs

Creating signage for Thomson Reuters in Davos, Switzerland for the World Economic Forum seems simple, yet the complexity of the geographic location and the crowded business field of other sponsors make it a challenge. We provided the solution through a simple but strong headline and using an image from the Reuters library to support the message. The banners were displayed outside of buildings in the village of Davos for this high profile event.

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Parlez vous brand imaging? Sensitech recently had an opportunity to put its brand in front of buyers for one of France’s largest supermarket chains. They called on us to make a good first impression. We created an engaging print ad that communicated Sensitech’s value proposition in a manner both unconventional and undeniably attractive.

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Sensitech needed advertising to run in a variety of industry vertical publications. The ads, featuring either a product or service, allow flexible customization of messaging and strongly conveys the company's new visual identity and branding.

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Sensitech came to Cleveland Design looking for informative print material that would portray the sophisticated nature of their technology solutions. Built on a framework of clean blue lines that emphasize global visibility, the bright family of colors and complementary photos form a unique visual platform for conveying Sensitech's value proposition.

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TempTale

As part of the entire family of Sensitech branding, we created the packaging for the TempTale line to work with the collateral and advertising. The overall globe background with the industry specific photos brings the brand message to life.

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Sensitech, the leading provider of automated "cold chain" monitoring systems, came to us in need of an updated visual identity system.
They needed a cleaner, more scientific appearance that reflected the advanced technology and accuracy of the solutions they provide. We created a corporate logo that convey's Sensitech's leadership position as an innovative pioneer in new technologies and services within their industry. Then we created a product logo family, built with strong colors and a style that mirrors the main logo, providing a cohesive, well-organized brand across Sensitech's entire family of products and services.

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With over 58,000 trade visitors from 130 countries coming to learn about products and services spanning the fresh produce value chain, Sensitech needed to make a strong presence in Berlin at Fruit Logistica. The Challenge: Attracting visitors and educating them on the farm to market supply chain of services that Sensitech offers. The Solution: Taking the visitor through the entire process by having them enter into a shipping container with interactive and guided presentations of each step—all the way to exiting through a market setting. Click on the image for more views.

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Fruit Logistica is the leading international meeting place of the fresh produce trade. It represents a presence of top international exhibitors and is an excellent place for making worldwide business contacts. Sensitech needed a space that would stand out in the crowd and put our their message of global service. We created an Exhibit space to showcase not only their products, but their global presence and customer service as well. The space was a combination of function and design— but most of all it solidified their brand and messaging to the global marketplace.

Launch Website >
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Sensitech needed a new trade show presence that would capture attention, while communicating the company's continuum of cold chain monitoring and management solutions to its target audience. With an emphasis on it's global reach of expertise and services, we created this new brand for all of their trade show marketing.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/sensitech_table_top_2_a.png
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An exciting, new concept in home dining deserves a four-star launch. In collaboration with Constellation Management Group, Cleveland Design created the dynamic website to bring Steamazing™ to the marketplace.

Launch Website >
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This non-profit group supports youth community sailing organizations and sponsors fundraising sail events.The logo we developed was inspired by the freedom of the wind in the sail and the strength of patriotic colors.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/am_classic_logo_a.png

In conjunction with Effective Marketing, Inc., we created branding for AutoCell. The logo mark of the AutoCell man and rings reflects the power and security this WiFi product enables.

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For Camp Avoda, a nonprofit residential camp for Jewish boys, we updated their logo and created a new brochure that features the mission and history of the camp.

Avoda brotherhood, leadership, spirit, and tradition are among the most distinctive and unique aspects of the camp. We brought these themes to life with historical photos placed against a backdrop of contemporary photos, culminating in a brochure that captures the richness of the Avoda experience.

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Cara Group Travel is a New England based Tour Operator specializing in Group Travel to Europe, with a particular focus on Ireland. Using a play on an Irish knot, we designed the logo to be dynamic, fluid and open, yet with an inclusive feel.

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The Catalogue for Philanthropy has offered the public a clear look at philanthropic charities in Massachusetts since 1997. This year, Cleveland Design brings their extensive database and wealth of information to the world in the form of a dramatically innovative, exciting, and richly interactive website, the Massachusetts Philanthropic Directory. Experience it yourself today at www.philanthropicdirectory.org.

Launch Website >
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Constellation Management Group creates and licenses retailer-exclusive consumer brands. When they needed a new online brand for their own business, they called Cleveland Design. We started with a theme line—Building Brands with Star Power—that dovetailed with their name and conveyed their value proposition. Then we created a distinctive design vocabulary using planetary elements, creating a dramatic backdrop for displaying some of the successful retailer-exclusive brands created by CMG.

Launch Website >
http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/new-cmg-01.png
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Cleveland Design was asked to design a brochure for East End House that would highlight the many services this nonprofit agency provides and also focus on their 125-year history. Our solution was to illustrate how their mission to the community has remained true throughout their history. We achieved this by juxtaposing contemporary images with vintage images on the same theme, using a bright color palette to reflect the energy of East End House.

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Cleveland Design recently redesigned and developed the new East End House website as part of our commitment to the community. The website needed to speak to different audiences and reflect the diversity of the population that East End House serves. The broad nature of all the programs and events they offer inspired us to design a site that is rich with interactive content, easy to navigate, well organized and easy to update for current news.

Launch Website >
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This new identity was designed to reflect the solid, yet diverse and multi-tiered level of services that East End House provides to the community. With the inviting path into the house, the logo represents the nature of this community center as open and inviting to everyone.

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East End House needed a series of portable, stand-up banners to use at various educational and community events. We used a compelling photo for each one followed by copy that informs the viewer of services they provide to their clients. Standing close to 9 feet tall, these are an impressive set of banners that can't be missed.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/eeh_banner_a.png
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The identity mark that we created for Emmanuel Episcopal Church brings the viewer inside the suggested cross shape. The outside lines form a shape that references reaching out, with graceful extensions, that suggests a flower image.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/eec_logo_a.png

Traveling to Europe and beyond has never been more inviting. For Europe Express, we designed a new look for Air France Holidays that captures the excitement and beauty of their scenic tour offerings.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/air_france_brochure_a_1.png
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Fenway Health needed a creative way to discuss and demonstrate topics around living well and safe sex. We created a theme that reflected a manual for keeping machinery in order, but illustrated the points for a man to keep his health in check. The vintage illustrations juxtaposed with the contemporary graphic elements brought this brochure to life and provided an effective solution for the client.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/living_well_brochure_a.png
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To help Fenway reach their fundraising goals, they asked Cleveland Design to create an animation that would promote the Men's and Women's Event fundraisers and announce their new building. We started with the theme—Building a Better Tomorrow—and created a design that put a modern day twist on old style propaganda posters. The end result was a design that captured the fun and vibrancy of the occasion.

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The concept for this brochure really started with the subject matter: the lives and aspirations of six Harvard Divinity School students. Working with photographer Logan Seale, we designed a format that told the students' stories through candid photos and accompanying text and quotes. The brochure was the centerpiece of a fundraising campaign for student financial aid.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/harvard_brochure_a.png
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Asset Management

This tri-fold brochure for Old Mutual Asset Management sets the tone to feature their affiliated investment management boutiques. We created this to represent Old Mutual's global reach and to be informative and clear on the advantages of what they have to offer through a variety of expertise through their affiliates.

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OrginLab, a software company that produces Origin, a graphing software application, came to us to design all promotional materials and product packaging for their release of Origin 8. By combining their colorful and dynamic graphs with images of "customers" in the field, we created an overall product brand for Origin 8 that was used for everything from collateral to packaging.

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For the release of its Origin 8 graphing software, OriginLab asked us to create a new logo mark that would complement the existing type treatment logo, as well as the new branded design for packaging and collateral. Our challenge was to create a simple, memorable mark for a very complex subject. We combined a graph background with a focus point of a glass-like sphere to highlight the software's scientific focus and precise detail.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/origin8_logo_a.png

Going green has never looked better. For Potted Up, we created a welcoming web oasis that shows off their sophisticated design and garden services, as well as their exceptional array of products for the urban gardener.

Launch Website >
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When Potted Up started up, they called Cleveland Design to create their identity and bring it to life. The logo is fun, yet sophisticated, and the growing plant lets the viewer imagine all the possibilities in their own garden.

http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/pup_logo_a_0.png

Reading Is Fundamental (RIF), the oldest and largest nonprofit children’s literacy program in the U.S., introduces children to the magic of reading by providing free books and literacy resources to millions of children each year. To support this important mission Cleveland Design worked with a local corporate sponsor to create an ongoing series of communications designed to capture the creativity, imagination and excitement that characterize the very best children’s books.

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When Thomson CompuMark introduced SERION™, their new online trademark research environment, they looked to Cleveland Design to design and produce the microsite. The site needed to be informative, user-friendly, and exist within the current SERION™ branding.

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To make a splash at their biggest trade show of the year, Thomson CompuMark asked us to develop a timeline graphic beginning in 1910 to the present to represent the beginnings of their company, their merge with the largest trademark company in Europe and their prominence in the industry today. Our innovative booth design features actual collateral from throughout the company's history—beginning in the 1910s—mounted in Plexiglass frames. This added dimension helped Thomson CompuMark really stand out in the crowd.

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Looking for a full-spectrum branding update, Tier One Partners asked us to redesign their website and translate the new theme to their Facebook, Google+ and Twitter presences. Based on a bright, modern color palette and a crisp new library of vibrant graphics, our design updates expanded Tier One's identity into today's interconnected, social networked, online environment. Their new Drupal-based CMS website features a customized blog, animated homepage, and integrated social networking sharing system throughout, making our client's updates and changes effortless.

Launch Website >
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UNCA is a national advocate for social justice, neighborhood-based progress, and community building rooted in the rich tradition of the settlement house movement. They came to Cleveland Design for a website that would connect their members and clients with each other, and feature all of the work and activities within the country. With a live news feed and an interactive map of members, potential consumers and clients are immediately able to find services in their area.

Launch Website >
http://www.clevelanddesign.com/sites/default/files/imagecache/medium-580/portfolio/images/new-unca-01.png
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