Cleveland Design :: Work :: Identity :: Provident Investment Counsel

Provident Investment Counsel
Provident Investment Counsel wanted a fresh identity—one that conveyed growth and energy, yet also communicated strength and stability. Their location at the base of the San Gabriel Mountains in Pasadena, CA, was also an important part of their corporate self-image—one they were interested in exploring. We developed a logo that brought all these elements together with a fresh color palette. The swooping curve across the mountains lend an energetic flow as well as a subtle nod to the snowcapped peaks nearby. We emphasized the name Provident to enhance the brand recognition. An entire line of stationery and presentation materials was designed around the new brand.