Cleveland Design :: Work :: Identity

OriginLab
For the release of its Origin 8 graphing software, OriginLab asked us to create a new logo mark that would complement the existing type treatment logo, as well the new branded design for packaging and collateral. Our challenge was to create a simple, memorable mark for a very complex subject. We combined a graph background with a focus point of a glass-like sphere to highlight the software's scientific focus and precise detail.