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Sensitech
Sensitech needed a new trade show presence that would capture attention, while communicating the company's continuum of cold chain monitoring and management solutions to its target audience: shippers of fresh produce. We developed the theme "Winning the freshness race." Then we created a multi-dimensional booth design juxtaposing large, dynamic running and racing images with key product messages—and, of course, luscious fresh produce. The resulting booth achieved Sensitech's goal of making a major impact at their most important trade show of the year.
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