Case Study 1: Thomson Compumark
In this age of instantaneous global communication, sophisticated trademark research is critical to protecting valuable brands. And no one does it better than Thomson CompuMark. The company was created by uniting three industry leaders from around the globe: Thomson & Thomson in the U.S., Compu-Mark of Europe, and Brandy International of Japan. The result was a combined organization with the trademark industry’s leading research talent and the world's largest collection of international trademark information. When Thomson CompuMark needed help creating its own “trademark” brand, they turned to Cleveland Design.
Brand Identity Product Promotions Direct Mail/Email Exhibition
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Brand Identity
Our challenge was to create a cohesive,
strong global brand that had the flexibility
to address a vast array of products
and communications needs. To meet this
challenge, we created a visual vocabulary
that was clean, contemporary and dynamic,
as well as highly flexible. Key visual
elements and a consistent color palette
maintain a cohesive brand look, while
offering the flexibility to use diverse imagery
to support specific corporate or product
messages. An emphasis on abstract
imagery helps give the brand global appeal.
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Product Promotions
Key to Thomson CompuMark’s success
is its ability to deliver a constant stream
of innovative, new products and product enhancements. Leveraging the brand we created, Cleveland developed an ongoing series of product promotion materials,
including marketing-focused inserts
and complementary product fact sheets. |
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Direct Mail/Email
To help Thomson CompuMark reach out
to new prospects, we created a series of
direct mail and email communications. These featured engaging—often fun—images and
headlines, while still maintaining consistency
with the brand. |
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Exhibition
We also translated the new Thomson CompuMark brand into exhibition displays
and materials for international trade shows.
As with other materials we created, we balanced a bold, clean look with dynamic imagery portraying Thomson CompuMark’s global reach. |
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BOSTON, MA 02132