Sensitech came to us in need of a visual
identity system as sophisticated as their
products. They sought a clean, scientific
appearance that reflected the advanced
quality and accuracy of their solutions.
We started by selecting a clean, bright
color palette to convey a naturally healthy
feel. Based on this new palette, we then
developed a cohesive family of logos,
consistent with the corporate brand, to
represent Sensitech's broad, integrated
solution set.

Leveraging the new identity system,
we created an integrated set of print collateral
materials that builds on the look we created,
clearly communicating Sensitech’s specialized
technology and expertise. A framework of
blue lines emphasize global visibility, with
photos selected to target distinct audience
segments. The result is a cohesive look
that is clean, without being clinical; technically
advanced, yet human and approachable.

Sensitech’s target markets are both specific
and global, making tradeshows an essential
element of their marketing strategy. To help
Sensitech compete for attention at busy,
international shows, we created large-scale
visuals that balance elements of the brand
identity system with industry-specific imagery
and themes.

To help Sensitech get the message out about
its innovative cold chain visibility solutions,
we created a series of industry-specific print
ads for key vertical publications. While tailored
to each audience with industry-specific imagery
and messaging, all Sensitech ads share
a family look that helps assure the integrity
and consistency of the company’s visual
identity and branding.