Case Study 4: Fidelity Investments, Reading is Fundamental Book Fair
Through its charitable support program, Fidelity Cares, Fidelity Investments is a corporate sponsor for Reading Is Fundamental (RIF). The oldest and largest nonprofit children’s literacy program in the U.S., RIF introduces children to the magic of reading by providing free books and literacy resources to millions of children each year. To support this important mission, Fidelity Cares hosts an annual RIF Book Fair to provide local public schools with books and money to buy books. To support the event, Cleveland Design has created an ongoing series of communications designed to capture the creativity, imagination and excitement that characterize the very best children’s books.
RIF 2007 RIF 2006 RIF 2005 RIF 2004
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RIF 2007
Working with illustrator Russell Benfanti we created an outer space adventure theme that is out of this world. Campaign elements included an event program, posters, html emails, and even book bags.
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RIF 2006
In 2006, we transported event participants to the Rain Forest, with the help of captivating illustration by artist Ron Berg. |
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RIF 2005
Collaborating with illustrator Russell Benfanti, in 2005 we developed a dinosaur theme featuring playful characters and bright colors.
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RIF 2004
In our first campaign for the RIF Book Fair,
we took a storybook adventure to the Arctic, featuring magnificent images by illustrator
Dave Cutler.
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BOSTON, MA 02132